Reach the Right People. Make Every Click Count.
Your business needs more than ads that simply get noticed. Marktechnics helps businesses plan, launch and manage advertising campaigns on Facebook, Instagram and Google, with a focus on reaching relevant audiences and making better use of your advertising budget.
Advertising Management That Starts With a Clear Plan
We help you choose the right platform, structure campaigns around your business objectives, and review performance so that decisions are based on campaign data rather than guesswork.
Campaign Planning
Understand your offer, audience, location, objectives and budget before launching campaigns.
Audience & Keyword Research
Identify relevant audiences for Meta and search terms that matter to your business on Google.
Campaign Setup
Organise campaign structures, objectives, targeting, placements, ad groups and settings.
Ad Copy & Creative Direction
Prepare advertising messages and coordinate suitable creative requirements for your campaigns.
Performance Monitoring
Review available campaign data and identify areas that may need adjustment or improvement.
Reporting & Communication
Receive understandable updates about campaign activity, spending and available performance data.
Choose the Platform That Fits Your Goal
Meta and Google serve different purposes. The right choice depends on your customers, the way they discover products and services, and what you want your advertising to achieve.
Meta Ads Management
Reach people while they browse Facebook and Instagram. Meta advertising can help introduce your business, promote products, generate enquiries, build awareness and reconnect with people who have already interacted with your brand.
Explore Meta Ads →What Meta Ads Can Include
What Google Ads Can Include
Google Ads Management
Connect with people who are actively searching for products or services like yours. Google Ads can help your business appear in relevant search results and, where suitable, other Google advertising placements.
Explore Google Ads →Meta Ads Management for Business Growth
We help organise and manage advertising campaigns through Meta Ads Manager. Campaign planning starts with your business objective, target audience, offer and available budget.
Account & Business Setup
Review your Meta Business Portfolio, advertising account, Facebook Page, Instagram account and access permissions. Any required account creation or recovery is subject to platform access and verification.
Campaign Strategy
Define the campaign objective, audience, location, offer, budget allocation and destination before selecting the campaign structure.
Audience Targeting
Set up suitable location, age and other available audience settings. Interest-based, custom and lookalike audiences may be used where appropriate and available.
Ad Copy & Creative Direction
Prepare ad text, headlines and calls to action. Recommend suitable image or video formats for the placement and campaign objective.
Campaign Launch
Configure campaign settings, ad sets, placements, budget, schedule, destination and ads, then review the setup before submission.
Lead Generation
Set up suitable instant form or messaging campaigns, depending on your business needs and the options available in your account.
Website Traffic & Conversions
Configure campaigns that direct people to selected website pages. Conversion-focused campaigns depend on suitable tracking and website readiness.
Pixel & Event Review
Review Meta Pixel status and available event configuration. More advanced event implementation may require developer access and a separate scope.
Retargeting
Where sufficient eligible audience data is available, create campaigns for people who have previously visited, engaged with or interacted with your business.
Monitoring & Optimisation
Review delivery, spending, reach, clicks, cost indicators and available results. Make reasonable adjustments based on the data and campaign objective.
Reporting
Share campaign updates covering activity, spend, available results and observations, along with suggested next steps.
Meta Campaign Types
The campaign type depends on your business objective and the options available in Meta Ads Manager.
Brand Awareness
Introduce your business and increase exposure among relevant audiences.
Reach
Show ads to people within a selected audience or location.
Traffic
Direct people to your website, landing page or selected destination.
Engagement
Encourage interactions with content, posts or other supported destinations.
Lead Generation
Collect enquiries through supported instant forms or messaging options.
Sales
Promote products or services with a sales or conversion-focused objective.
App Promotion
Promote an app where the required app setup and tracking are available.
Retargeting
Reconnect with eligible previous visitors, viewers or engaged audiences.
Google Ads Management to Reach Active Searchers
Google Ads can help your business reach people as they search for products and services. We focus on relevant keywords, campaign structure, ad messaging, targeting and ongoing account review.
Google Ads Account Setup
Review account access, billing setup, business information and advertising settings. The client retains ownership of the account.
Keyword Research
Identify relevant search terms, understand search intent and organise keywords into suitable themes and ad groups.
Search Campaigns
Create search campaigns with suitable keywords, match types, locations, bidding settings and relevant landing page destinations.
Display Campaigns
Where appropriate, configure visual advertising across eligible Google Display Network placements.
Performance Max
Assess whether Performance Max is suitable for your goals, assets, conversion setup and available campaign data.
Shopping Campaigns
Where applicable, review product feed and Merchant Center requirements before planning Shopping advertising.
YouTube Advertising
Assess video advertising options where suitable video assets, campaign objectives and account features are available.
Location & Audience Targeting
Configure geographic targeting and available audience settings based on your customer profile and service area.
Ad Copywriting
Write relevant headlines, descriptions and calls to action that communicate your offer clearly and match search intent.
Landing Page Review
Review the destination page for relevance, message consistency, usability and obvious issues that could affect the visitor experience.
Conversion Tracking Review
Review available conversion actions and tracking status. Complex implementation may require developer support and separate pricing.
Remarketing
Where eligible audience lists and tracking are available, configure campaigns to reconnect with previous website visitors or audiences.
Bidding & Budget Settings
Select suitable bidding and budget settings based on the objective, available conversion signals and account history.
Ongoing Optimisation
Review search terms, keywords, negative keywords, ad performance, budget use and other available campaign indicators.
Reporting & Recommendations
Provide understandable updates about spend, impressions, clicks, conversions where tracked, and suggested improvements.
Google Ads Campaign Types
Not every campaign type is necessary for every business. Selection depends on your products, services and assets.
Search Ads
Reach people searching for relevant products, services or solutions.
Display Ads
Use visual ads across eligible websites and placements.
Performance Max
Use Google's automated campaign type across eligible Google inventory.
Shopping Ads
Show product information and offers through eligible product listings.
YouTube Ads
Use video advertising to introduce or promote your business.
App Campaigns
Promote an app where the app and measurement setup are ready.
Remarketing
Reconnect with eligible people who previously interacted with your business.
Clear Work. Clear Responsibilities.
The exact scope is agreed before work begins. Depending on your selected platform and package, your service may include the following.
Included in the Agreed Service
- Initial discussion about your business and advertising goals
- Platform and campaign recommendations
- Campaign structure and settings
- Audience or keyword research, as applicable
- Ad copy and campaign configuration
- Campaign launch review
- Monitoring and agreed optimisation work
- Performance updates and recommendations
What We Need From You
- Information about your business, products or services
- Your target audience and service locations
- Business offer, pricing and important details
- Access to the relevant advertising accounts
- Website or landing page details, if applicable
- Approved images, videos, logos and brand assets
- Advertising budget paid directly to the platform
- Timely feedback and approval of campaign materials
What May Require a Separate Quote?
Some projects need additional technical work or creative production beyond routine campaign management. These requirements are discussed and quoted separately where applicable.
Creative Production
Professional photography, video shoots, animation, extensive video editing and large batches of custom graphics.
Website & Landing Pages
New website development, landing page design, major page revisions, copywriting for full websites and technical fixes.
Advanced Tracking
Server-side tracking, Meta Conversions API implementation, complex Google Tag Manager work and custom event development.
External Integrations
CRM integration, advanced lead automation, third-party software connections and custom reporting dashboards.
Platform & Third-Party Costs
Advertising spend, premium software, paid stock assets, subscriptions and other third-party charges.
Additional Campaign Work
Extra campaigns, additional markets, new languages or substantial changes beyond the agreed service scope.
Meta Ads vs Google Ads: Which Is Right for You?
Both platforms can support business growth, but they connect with people in different ways. Here's a practical comparison to help you understand where each one may fit.
| Factor | Meta Ads | Google Ads |
|---|---|---|
| Where people see ads | Facebook, Instagram and other eligible Meta placements. | Google Search and other eligible Google advertising placements. |
| How people encounter you | People may discover your business while browsing and engaging with content. | People may find your business while actively searching for relevant information or services. |
| Targeting approach | Audience characteristics, interests and eligible custom or lookalike audiences. | Search keywords, location, audience signals and other campaign settings. |
| Search intent | Often useful for introducing an offer and creating interest. | Often useful for reaching people who are already looking for a solution. |
| Creative formats | Images, videos, carousels, stories, reels and other supported formats. | Text ads, product listings, display assets and video formats, depending on campaign type. |
| Common objectives | Awareness, engagement, enquiries, traffic and sales. | Search visibility, website traffic, enquiries, product promotion and sales. |
| Useful for | Businesses with visually appealing products, offers and audiences that can be reached through social platforms. | Businesses whose customers actively search for their products or services. |
| Retargeting | Can reconnect with eligible people who engaged with your content or business. | Can reconnect with eligible website visitors and other available audiences. |
| Creative requirements | Strong visual content and clear messaging are often important. | Relevant keywords, useful ad copy and suitable landing pages are especially important for Search. |
| Tracking | Meta Pixel and other supported event measurement options. | Google Ads conversion tracking and supported Google measurement tools. |
| Budget | Depends on audience, competition, objective, creative and campaign delivery. | Depends on keyword competition, location, industry, bidding and campaign type. |
When Meta Ads May Be a Good Fit
- You want to introduce a new product or service.
- Your offer can be communicated through images or videos.
- You want to build awareness among a defined audience.
- You want to generate enquiries through social platforms.
- You want to reconnect with previous social media visitors or engagers.
When Google Ads May Be a Good Fit
- People are already searching for what you offer.
- Your business solves a clear customer problem.
- You want to appear for relevant local or service-related searches.
- You have a suitable landing page or website.
- You can measure enquiries, calls or other meaningful actions.
From First Discussion to Campaign Management
A clear process helps both sides understand the work, responsibilities and next steps.
Understand Your Business
We discuss your offer, target customers, locations, goals, budget and existing advertising activity.
Plan the Campaign
We recommend a suitable platform, campaign structure, targeting approach and required assets.
Set Up & Launch
After access and approvals, we configure the agreed campaigns and review them before submission.
Monitor & Improve
We review available performance data, make agreed adjustments and share campaign updates.
Understand the Difference Between Setup and Management
Campaign setup and ongoing management are different types of work. Your quotation will explain which services are included.
One-Time Campaign Setup
Initial work required to prepare the account and launch the agreed campaign.
- Initial account and access review
- Campaign planning and structure
- Audience or keyword research
- Ad copy and campaign configuration
- Initial launch checks
Ongoing Monthly Management
Continued work to monitor and manage campaigns after launch.
- Campaign monitoring
- Agreed optimisation and adjustments
- Search term or audience review, as applicable
- Budget and delivery review
- Performance updates and recommendations
Questions About Paid Advertising
Some important things to understand before starting an advertising campaign.
1. What is the difference between Meta Ads and Google Ads?
Meta Ads help you reach people on Facebook and Instagram based on available audience settings. Google Ads can help you reach people searching for products or services, as well as audiences across other eligible Google placements.
2. Which platform should my business use?
It depends on your customers and objectives. Meta may suit awareness, visual promotion and social enquiries. Google Search may suit businesses whose customers actively search for their services. We can discuss your situation before recommending a platform.
3. Can Marktechnics manage both platforms?
Both services can be discussed as part of a combined advertising plan. The final scope will depend on your goals, budget, account readiness and the work required on each platform.
4. How much should I spend on advertising?
There is no single suitable budget for every business. It depends on your market, location, competition, campaign objective and the amount of data needed to evaluate performance. We can discuss a starting budget based on your circumstances.
5. Is the advertising budget included in your management fee?
No. Advertising spend is separate. You pay Meta or Google directly through your own advertising account. Marktechnics' fee covers the agreed service work.
6. Do you guarantee leads or sales?
No. Advertising results depend on factors such as market demand, competition, offer, pricing, website experience, creative quality and platform delivery. We focus on managing campaigns carefully and making informed improvements, but cannot guarantee a specific outcome.
7. Do I need a website to run ads?
Not always. Some Meta campaigns can use supported instant forms or messaging destinations. Google Search campaigns generally need a relevant destination, such as a website or landing page. The best setup depends on your campaign objective.
8. Can you run ads for a local business?
Yes, local advertising can be planned using suitable geographic settings, business information and campaign objectives. The service area and customer profile should be discussed first.
9. Will you create the images and videos for my ads?
Ad copy and creative direction can be included where agreed. Extensive graphic design, professional photography, video production and advanced editing may require a separate quotation.
10. Do you provide website development with advertising?
Website development and landing page creation can be discussed separately. They are not automatically included in campaign management unless clearly stated in your quotation.
11. Can you manage my existing advertising account?
Yes, subject to an initial review and appropriate account access. We first need to understand the account structure, campaign history, tracking and any issues that may affect the work.
12. Will I own my advertising account?
Yes. The business should retain ownership of its advertising accounts and related assets. Marktechnics should receive only the permissions needed to perform the agreed work.
13. How long does campaign setup take?
Timing depends on account access, approvals, business information, creative assets, tracking requirements and campaign complexity. A timeline can be confirmed after reviewing the project.
14. Can you fix rejected ads?
We can review available rejection information and suggest changes where appropriate. Final approval decisions are made by Meta or Google, so approval cannot be guaranteed.
15. Do you set up conversion tracking?
We can review available tracking and discuss standard setup requirements. Advanced implementations such as server-side tracking, complex Tag Manager configurations or custom integrations may need developer support and separate pricing.
16. How often will my campaigns be monitored?
Monitoring frequency depends on the agreed management scope, campaign activity and budget. The expected monitoring and reporting schedule should be included in your service agreement.
17. Will I receive performance reports?
Yes, reporting can be included in the agreed service. Updates may cover advertising spend, impressions, clicks, available leads or conversions, and observations about campaign performance.
18. Can I stop my campaigns whenever I want?
You retain ownership of your advertising accounts and can control your campaigns. Please also review any agreed service terms or notice period relating to ongoing management.
Ready to Plan Your Next Advertising Campaign?
Tell us what your business offers, who you want to reach and what you want your advertising to achieve. We'll discuss the available options and the work involved before recommending a way forward.
Get in Touch →